Step 1. Who are you?

The name your closers will see on the leaderboard. The handle that owns this bullpen.

Your name

Shown to your closers and on the floor.

Tell us what to call you.

Your handle

Lowercase. Letters, numbers, dashes. This is your rep slug.

Handle must be 3–40 chars: lowercase letters, numbers, dashes.

Step 2. The bullpen.

Name your floor and tell the world what you're moving.

Bullpen name

What you call your operation.

Give your bullpen a name.

URL slug

Lowercase, dashes only. This is the short ID for your floor — closers reach it via a public link we generate after launch (no domains or DNS for you to wire up).

Slug must be 3–40 chars: lowercase, numbers, dashes.

What you sell

One line. Be specific.

Tell us what you're selling.

Tagline (optional)

One sentence pitch. Used on the public bullpen page.

Step 3. The economics.

What closers earn. How they get in. Set the rules of your floor.

Commission rate

Plain language. "50/50 split", "20% of MRR", whatever.

Tell closers what they earn.

Seats open

How many closers you'll take.

▸ Tiered commission (optional — closers earn more as they level up)

Tier rules (plain English)

Tiers compound loyalty — closers don't jump to a competitor because they'd lose their level. Stratton Oakmont ran this model. Skip this and the standard rate applies to everyone equally.

Access mode

Public

Anyone can join. No vetting. Best for high-volume.

Invite-only

Closers apply. You vet. Recommended default.

Paid

Closers pay to join. Skin in the game.

Pick an access mode.

Discord invite (optional)

Where your bullpen chats. Skip if you don't have one yet.

Step 4. Brand it.

Optional. Skip everything and you'll still launch — fill in what you have.

Brand domain

The website / email domain your floor lives under. Used in branded outreach later.

Sending email (must be on this domain)

Outreach emails go out from here. Wire it up later via Cloudflare Email (see email-worker/README.md).

Logo URL (optional)

Used on your public /b/<slug> page.

GitHub repo (optional)

Transparency for credibility. Closers like seeing the work behind the pitch.

▸ Legal entity (LLC / Corp) — recommended before paying commissions

Do you have a registered business entity?

Not yet

You'll sign as a sole proprietor for now. Form an LLC when you're ready — see the links below.

Yes, I have one

Fill in the entity name + jurisdiction so the agreement carries your real legal info.

No entity yet? Form one fast — these are BullpenLM referral links (small kickback to us, same price to you):

Stripe Atlas →
$500 · Delaware C-corp · best for startups ZenBusiness →
$0 + state fee · any state · easiest Inc Authority →
$0 + state fee · LLC or Corp

Step 5. Launch it.

Where does the bullpen run? Then we go live.

Where will your bullpen live?

This device

Runs on this Mac. Cloudflare Quick Tunnel gives you a public URL. Free, on the spot.

Another device I own

Home server, spare Mac Mini, gaming PC. We'll show you the install command before you launch.

Rent a VPS

Hands-off — $5–10/mo. Referral links inside. Best if your laptop sleeps a lot.

Launching on this device

The wizard will start your local server, spin up a Cloudflare tunnel, and generate your first invite link — all in about 10 seconds. Your floor goes live the moment you hit Launch.

Set up the other device first

On the device that will host the bullpen, run:

git clone https://github.com/SipMyBeers/bullpenlm.git
cd bullpenlm
python3 server/server.py
# then open localhost:7878/app/start-bullpen.html on that machine

Come back to that wizard and pick This device. Closes this tab is fine — your progress here isn't saved anyway.

✓

Your floor is live.

Your bullpen is up. Public URL spun up. First invite link ready to send.

Your floor's public page

Post this in #showcase. Closers click → see what you're selling → apply.

Send to your first closer

DM this to a friend. They click → they're on your floor in seconds.

Enter the floor →

What now

Copy the invite link above and send it to your first closer.
Review your sales-commission agreement — auto-generated with your commission rate. Open it → Look for any [FILL IN: …] markers and complete them before sending to a closer.
Post your floor page in #showcase to get more applicants.
Walk into your floor — drop your scripts, claim your first prospects.
Pick up the phone.